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INTERNATIONAL CONFERENCE POPAI: Order & Extra-Vaganze 2010

The 2010 edition of the International Conference of POPAI Italy " & Order Extras - Vaganze 2010 " will be a new moment of confrontation and debate, addressed to the Business Community with the spirit of openness that characterizes POPAI has always privileged observatory and laboratory of ideas on Retail and competence center of everything that revolves around the Point of Sale, in order to promote culture as a whole through the creation, collection and dissemination of information.

Here are the sessions planned for the section Digital:

Digital Out-of-Home: Content is King - When the content makes the difference between successful communication and a failure

Alessandro Them - Marketing Director IGP Decaux

Emanuele Fiocchi - Sales Manager Media Wave "project Rai Trade"

Oscar Elizaga - Vice President EMEA Scala

Helena Cavanagh - Commercial Director, CBS Outdoor UK

E-tail Revolution - The evolution of virtual a very real relationship with the consumer:

Edoardo Giorgetti - Head of E-commerce Group Banzai

Andrew Schmeidler - Country Sales Manager Italy Vente-privee.com

Federico Rampolla - Accenture Interactive

Alessandro Leoni - Mandarina Duck For

Digital Media: the killer applications - How to exploit the efficiencies of scale of a medium that is revolutionizing the communications media

Karin Wunderlich — General Manager Popai Deutsch

Andrea Pirone — Technology Marketing Manager Mediterranean at Cisco

Roger Isaia — Marketing Manager NEC Philips

Cesare Massarenti — Digital Signage Expert

Moderatore: Francesco Oldani — Mark Up

Loyalty @ Retail - Come rendere ancor più efficiente la tua cartà fedeltà

Gianni Cossar - Director of Marketing & Viganò Salmoiraghi

Serafino Perego - Sales Manager SEA Milan Airports

Marco Filipponi Director-General Marketing Sma

Marco Piroli - Past Marketing Director Thun

Moderator: Andrea Demodena - Promotion

The conference Order & Extra-Vaganze incorporates the guiding philosophy of Popai to share resources, ideas and inspirations with all professionals in the marketing, merchandising and the world of research to become a retail medium even more effective and to make the shopping experience more enjoyable. The brand marketing professionals rely on Popai for updates, insights and opportunities that not only affect their business, but provide it with the real opportunities growth.

Order & Extra-Vaganze is an event designed to engage your imagination and open new horizons for the future of your brand in retail.

For more information contact:
segreteria@popai.it

Source: The Daily Bit - Time & Mind
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